In an age of hectic work lives, jam-packed personal schedules and filled up social calendars, parents don't often get the necessary time to whip up a nutritious meal for their children every day.  As a result, the answer to their children's food needs comes in the form of restaurant meals,  takeaways and convenient, ready- to -eat packets at home.  The problem is that children love this stuff and have no complaints, giving parents very little incentive to change their habits. These foods and it's not just junk food but even seemingly innocuous looking meals, trade taste for health and set children up to a lifestyle of harmful eating patterns. 

We want to give parents a wakeup call by visually showing that some food can be violent. Violent to their children's development, violent to their nutrition needs and violent to their health. 

The food industry is rather successful in making dangerous food look temptingly good! Our goal was to turn that on its head and through our design,  weaponise food so that parents are able to see through our analogy how destructive and harmful what they put on their children's plates can be. 

As Nutrition Experts, it is key to first inform parents about their wrongful choices in an engaging and visually arresting way, and once the penny drops, we confidently anticipate that they will reach out to Nestle to act upon it and work towards course correction.